When it comes to product photography, the old saying “Plenty is no plague” doesn’t necessarily apply. The more pixels, or higher resolution, the heavier the file and the more trouble the Internet connection will have. When you try to shop on a mobile device while you’re on vacation in the mountains, some product images take a long time to load. Was there a problem with the 3G network? Could the website have been designed for a larger screen?
You will learn how to optimize product images for online presence in our ultimate guide, so that it never happens to your customers.
Initially, we ask “why optimize? Ask “ “Why optimize?”, and then talk you through the arcana of resolution optimization and file size management. Last but not least, we will discuss the tenets of image SEO optimization, which is a key aspect of a well-functioning online store.
What are the benefits of optimizing product images?
Online businesses will always hold time and money as assets. Learning how to manage them effectively is part of the success, and streamlining amazon product photography processes is essential. It is important to create images that sell and images that smoothly guide your client through your website instead of creating obstacles.
A product image needs to be optimized in terms of visibility, download size, and search engine ranking. If you are aiming at cost reduction and value user experience, you can’t avoid addressing these parameters.
Optimizing your images will result in a faster and leaner website, resulting in a reduced server fee. A better search engine ranking will also generate traffic to your website and increase conversions.
The simplest way to optimize would be to use smaller resolutions, introduce image compression, and tag images properly. Image formats will be chosen, resolutions will be post-processed, and a little we mastering will be required.
You will be guided through all these steps.
Image resolution optimization for products
Let’s take a moment to understand what resolution means. The number of pixels in an image is a basic definition.
There is no one simple solution to optimizing resolution. Taking these characteristics into account will help you choose the best resolution for your product image:
- Layout of the website.
- Display of the website.
- Size of the file.
The layout of a website and its optimal resolution
In the case of online retail, this would rather mean “longer loading times” and “mistaken displays”. The web-techs and SEO analysts know all about it.
It is crucial for your images and system to work together seamlessly because of the website requirements. Your webmaster can help you with questions like:
- Is there a miniature display on the website?
- How do I make miniatures look crisp?
- Does the website engine propose a resolution for all categories of images for desktops, mobiles, and tablets?
- Can you display close-up images on your website?
Having these answers will guide you through the first resolution choice you make. Collaborate closely with your web team when planning out an online store. With their knowledge, you won’t have to waste time creating and postprocessing product images. Above all else, it will be the first step towards providing your customers with a smooth image display.
Consider the resolutions suggested by web designers for miniatures, close-ups, and main listing images. To know them in advance and set optimal standards for photo generation in your enterprise will be much more effective.
Screen resolution and display screen
When setting the resolution guidelines for your product images, the diversity of the available digital devices will play a significant role. In addition to using smartphones and tablets, customers may also use multistandard desktop screens to see your products. What can you do to accommodate them all?
The reason is that your user will have the option of choosing from tens of different resolutions. However, some of them will be more common than others. A lot of basic website traffic management tools allow you to measure your clients’ resolutions and draw conclusions from the statistics. It will be up to you to decide what is best for the majority and not the entire group along with webmasters and graphic designers.
A screen can display less or more depending on its resolution. A desktop or laptop screen will have a horizontal resolution. The vertical side of a mobile phone screen is longer. Just this small difference creates requirements for images in your e-shop – for instance, should you cram more content vertically or horizontally?
Web designers can display images in a variety of resolutions in high dot per inch screens depending on what is supported by the screen. Of a single image, there will normally be several versions, each with a different resolution. Images will be placed on a website using the *img scrset> attribute, which will be read by browsers to display them as conveniently as possible. Learn more about the topic on a website that focuses on screen resolutions.
The photo looks different when viewed vertically and horizontally in 100% magnification:
Now it’s time to apply what you’ve learned.