Why website traffic matters? In the era of digitalization every business needs a website to expand its market space and promote its business plan. But as the digitalization expands its horizons this market place is getting tougher and tougher to meet up to the levels of competitors in market space and become the best among all the competitors.
If you have a business and don’t have a website, then it’s highly alarming for you in this era, while if you have a website but that website is not on the first page of Google, then it is almost like not having one. Google ranks websites by the number of traffic they get and that is why website traffic matters.
So, how to reach the first page of Google? It’s not a piece of cake but here is a tip which can help you reach there.
Among many other ways web traffic is the most important as it leads users to your website, increases clicks and page activity and signals Google Rankbrain to identify the interest of its users in your website. As an expert web development agency, we at The Web Factory, know how your website can take your business to the next level and a website is only successful if it is able to attract relevant traffic that converts.
Since we are talking about website traffic, let’s delve into it more and more. So that you can alter your web design according to it.
What is website traffic?
The quantity of data sent and receive by the visitors to the website. This does include the traffic generated by the INTERNET ROBOTS as well.
How can you increase your website traffic?
There are numerous methods to be used to attract a huge number of users to your website and determine traffic of your targeted audience. Following are some of the most important methods through which you can gain more and more traffic.
- Top rated keyword usage in the website’s content.
- SEO optimize websites
- Fast loading
- Easy user interface
- Updated, upgraded and refined knowledge in content.
- Smart graphics
- Images, tables, flow charts, graphs to represent data.
- Connection through backlinks.
Website traffic can be establish through some organic, non-organic methods. Here are a number of ways which will tell you about how you can increase your traffic.
- Organic search traffic:
This is the traffic which is gain from the search results i.e. when people search for something and the website appears on Google page, people click on the link and that creates organic traffic.
- Paid/Promoted search traffic:
It is just the opposite of organic search, it occurs when someone clicks on the link in the search results that ad label attach to it. It means the owner has to pay each time someone clicks on the link.
- Display Google ads traffic:
These are basically the display ads that occur on the sides or bottoms of the website in any search stream that represent the advertisement of
your ad and if someone clicks on these ads they direct them to your website.
- Referral traffic:
This traffic comes from the users who click on the link from another website and then come to your website. They are not coming directly from the search engine, instead they are coming from the diverted sites. This can be attained via clever marketing tactics which are best known to a web design company. Thus, hiring one is a good idea.
- Affiliated traffic:
Any traffic comes from affiliate marketing sources like visitors arrive at your webpage, they are called as affiliate traffic.
- Direct traffic:
It is the traffic that comes from the users who directly type the URL in the search engine and comes to your website. In Google analytics the traffic coming from different sources can be inflate because any traffic coming from unrecognize sources is usually account as direct traffic.
- Email traffic:
Traffic that comes from the link you have share on emails is called email traffic. It could be either mass email marketing or individual marketing.
- Social media traffic:
Users visiting from social media sites to the website links are called social media traffic.
Up till now you must beware about the web trafficking and its sources to gain it. Now the question arises, why website traffic matters so much? Let’s explore it ahead.