Packaging refers to the wrapping or bottling of products in order to protect them from damage during transportation and storage. It keeps a product safe and marketable while also assisting in the identification, description, and promotion of the product.
“Packing is the process of preparing a product or commodity for storage and/or transportation.” It could include things like blocking, bracing, cushioning, marking, sealing, strapping, weatherproofing, wrapping, and so on.” – From the Business Dictionary
What is Packaging – An Overview
Packaging dates back to 1035 when a Persian traveler visiting Cairo markets noticed that vegetables, spices, and hardware were wrapped in paper for customers after they were sold. The use of card board’s paperboard cartons, on the other hand, dates back to the nineteenth century.
The University of Michigan was the first to offer a degree program in “Packaging Engineering.” There has been no turning back since. The packaging industry grew because, more than the content, it is the “packaging” that draws the buyer’s attention.
Packaging can also refer to the process of designing, evaluating, and manufacturing packages.
Packaging is a Coordinated System
In a nutshell, the packaging is a coordinated system of preparing goods for transportation, warehousing, logistics, sale, and end-use. Packaging contains, protects, preserves, transports, informs, and sells; it is fully integrated into government, business, institutional, industrial, and personal use in many countries.
Packing refers to the process of packing or wrapping goods in order to make them look appealing while also ensuring their safety, which includes (a) holding the contents together and (b) protecting the product as it travels through distribution channels. Again, packaging refers to “all of the activities involved in designing and producing a product’s container or wrapper” (Stanton).
Consumer packaging has significant marketing implications, whereas transportation containers are more important in terms of logistics.
What is Packaging – MacMillan Dictionary Definitions
Packaging refers to the wrapping or bottling of products in order to protect them from damage during transportation and storage. It keeps a product safe and marketable while also assisting in the identification, description, and promotion of the product.
Packing entails placing all of the packages in a large box, container, chest, crate, or another container for storage, transportation, and handling. Furthermore, the functions of packing and packaging in the current context have gone beyond the basic expectations of product protection.
Dictionary of Business:
“Packaging is the process of preparing a product or commodity for storage and/or transportation.” It could include things like blocking, bracing, cushioning, marking, sealing, strapping, weatherproofing, wrapping, and so on.” – Dictionary of Business
“Packing is the act of putting your belongings into bags, cases, or boxes in order to transport or send them somewhere.” – From the MacMillan Dictionary
“Packaging refers to the processes (such as cleaning, drying, and preserving) and materials used to contain, handle, protect, and/or transport an article.” Packaging’s role is expanding and may include functions such as attracting attention, assisting in promotion, providing machine identification (barcodes, etc.), imparting essential or additional information, and assisting in utilization.” – Dictionary of Business
Packaging:
Until recently, packing regard as a minor component of a product’s marketing mix. However, it is now an integral part of the product itself. Packages are the primary means of influencing product preference. It is a vehicle through which a product’s brand is carried by the consumer. It is an effective sales tool. As a result, it has become a critical area of managerial decision-making.
Packing and Packaging:
Packaging is the process of designing and manufacturing a product’s container or wrapper. The Packaging decisions can have an impact on production, distribution, R&D, sales, accounting, and finance.
Packaging is a powerful sales tool. For example, the Gillette Company introduced a blade storage package. This packaging has earned the moniker “razor blade dispenser.” This dispensing packaging included not only space for new blades.
