The competition is tough for every business niche online and it will keep getting tougher with time. Search Engine Optimisation or SEO can help you to take your business to the next level. We have rounded up a few tips, following which you can ensure that your business website will rank higher on search engines and will attract more traffic and higher conversions.
So without further ado, let us get started.
Technical SEO is important
One cannot ignore the technical SEO of your business website. It is a very important part of digital marketing services. You need to keep an eye on technical aspects as well. First of all, you need to check whether your site is mobile friendly or not. In technical language, your site needs to be responsive so that it opens seamlessly on all types of devices be it smartphones, iPhones or tablets. Today, most shoppers use smartphones and this makes it all the more crucial that you have a responsive website.
You also need to monitor the speed of your site. You can get a chatbot installed on your website if it is already not there. Do not forget to check if all your social media handles are displayed on the site.
You can hire a social media marketing agency to help you grow your online presence.
You also need to make sure that the contact form on your site is functioning fine. Check whether the Newsletter Subscribe form is also working properly or not.
By improving upon the site’s speed and taking care of all the above mentioned functionalities, you will ensure that your bounce rate is under check. For users, it will make navigating your site a seamless experience.
Hire an experienced SEO company and see your business grow.
On page SEO for better ranking
The next important thing is the on site SEO to get a higher ranking on search engines. Your onsite content needs to be updated with your business related keywords. You must use your focus keyword in your title tag. Remember that long content can rank higher on search engines so write your content with over 2000 words.
Ensure that your content is relevant to your business or products. Relevant content is one of the criteria that google checks and based on that your site can rank higher.
KOL is a leading digital marketing agency in the UK that offers professional SEO services.
Find the perfect keywords
Use keyword finding tools as you need to find the perfect keywords for your business to target. Check your analytics report and find out keywords that are bringing in traffic to your site. These should be your focus keywords, you need to work on them to bring in more organic traffic.
Make sure that your social media agency in London will also use these focus keywords on your social media handles.
The keywords that you finalise should have a high search volume. This is to ensure that people are searching for those keywords. You do not want to use low search volume keywords as it will be of no use if only 50 to 60 people are searching for them in a month. Higher search volume keywords would be having high competition for sure but they are much better than low search volume ones.
There is a way out, find keywords with low keyword difficulty, this will ensure that the search volume of such keywords would be fine and they would also be relevant to your business. Your selected keywords should have more business value. There is no use of getting high traffic on your website if you are not getting sales. So it is important to select those keywords that are high converting.
A digital marketing company can help you grow your business online.
Use Latent Semantic Index Keywords
Latent Semantic Index keywords (LSI) are the words or phrases that are related to your niche. This is how search engines determine how relevant is your site to search queries. If you are a website that sells furniture, then relevant LSI for you would be home décor, bedroom furniture, living room furniture, interior designing and more such keywords.
When you add these to your content, it indicates search engines like Google and Bing that you are talking about that niche or topic. And in turn, search engines would rank your site higher for relevancy on that particular topic.