No one can deny the significance of Italy in the world of fashion. Italy’s contribution to the history of fashion is great. If you haven’t heard of the long list of Italian fashion labels or fashion houses and luxury brands, which have contribut-ed to the current state of fashion, then this article is for you.
Italian dresses are famous the world over. Italian fashion is regard-ed as the best in the world. however, with a plethora of luxury labels such as Prada, Versace and Gucci to name a few.
Let’s dive deeper and learn more about the 5 popular Italian brands and Italian fashion online.
Versace
The Italian fashion house, founded in 1978 by Gianni Versace, encompasses all that we have come to associate with luxury. Versace is recognised for vibrant hues, dramatic patterns and innovative graphics.
In 1978, the first Versace store opened in Milan’s Via Della Spiga. Versace was one of the few designers who had taken charge of the whole brand, from design to distribution. The brand expanded into accessories, jewellery, furnishing and ceramics in 1982.
It’s also worth mentioning that Versace is one of the few luxury brands whose original family still owns the bulk of the company. The legacy has been pass-ed on from one generation to another.
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Prada
Mario Prada founded the luxury brand in 1913 and it swiftly rose to prominence. Prada started off making high-end leather goods. It became the official supplier to the Italian royal family in 1919.
For almost twenty years, Mario Prada’s daughter, Luisa Prada ran the business. Later, when his granddaughter Miuccia join-ed the family business in the 1970s, she breath ed a new life into it and brought a fresh viewpoint to the company.
Over the years, Prada became synonymous with elegance and sophistication.
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Gucci
Guccio Gucci founded the brand in 1921, making it one of the oldest Italian fashion labels.
Gucci’s baggage line was inspir-ed by the lives of affluent people that he encounter-ed while working in the hotel industry in Paris and London.
The label immediately gained popularity among the Italian aristocracy and international consumers. He incorporated his knowledge along with the competence of the local Tuscan workmanship.
The label is a combination of Italian style and luxe feel that helped it become a hallmark of Hollywood fashion.
Tom Ford became the creative director in 1994, bringing his bold approach to the label. Today, the brand Gucci is all about adding a touch of class to your look.
Fendi
Fendi’s beginnings may be dated back to 1925. Edoardo and his wife Adele Fendi started the company as a fur and leather goods store in Rome. In the 1940s, the business was pass-ed down to the next generation.
Most importantly, when Paola, Anna, Franca, Carla and Alda sisters took over and began infusing a fresh viewpoint.
Karl Lagerfeld joined the brand in the 1960s and he gave importance to innovation, reinventing furs and giving the label a new lease of life.
Giorgio Armani
In conclusion, Armani founded his iconic global fashion company in 1975, his design philosophy was based on ordinary people and street style. The company currently boasts an array of labels, including Armani Jeans, Emporio Armani, EA7 and Armani Exchange. All of them have proven successful with fashion aficionados.
Therefore, The name Giorgio Armani reminds us of perfectly stitched black suits and sleek leather products. It’s all about refined opulence that only this Italian apparel label can achieve.
However, The brand is known for elegance, excellence and uniqueness. Its products are available for men, women and children. They offer a wide range of categories, including swimwear, fragrances, cosmetics, watches, eyewear, handbags and footwear.
