The world of startups is extremely tough. There are many competitors, not much funding and an even smaller number of success stories. But there are sites like NewsVarsity that make it easier for people to get the necessary cash for their projects.
We’ve gathered 5 strategies that you should consider when promoting your startup or other business. With these tips, hopefully your project will get more attention than you originally expected!
1) Start with a Great Name
Before you even begin promoting your site, product, service or anything else, take some time to think about your name. A bad name can be worse than no name at all so spend time thinking about something memorable and catchy. It’s also important to have a .com address available because many people will immediately draw negative conclusions if they do a search for your name and you don’t have the .com.
2) Create Top Notch Marketing Materials
Your marketing materials are your first impression with potential customers and investors, so make it count! If you think you’re good at Photoshop or design in general, create some cover images that can be used as profile pictures on social media sites like Twitter and Facebook. There’s always Fiverr — an online marketplace where people can buy and sell services starting from $5 per job. If you want to stand out from the crowd even more, consider buying custom graphic design work from one of their experienced designers.
In addition to having attractive pictures of yourself or your product, one thing you’ll need is a one-liner that will catch the interest of your target audience. People are extremely busy so you need to be able to immediately convey what separates you from other companies. Even if it takes time to write something effective, your effort will definitely pay off in the end!
3) Social Media Mania
People spend hours each day on sites like Facebook, Twitter and Instagram. Think about how much time people waste just watching funny cat videos! As previously mentioned, using custom profile pictures can help draw more attention towards important posts that contain links to your site or social media pages. This way you’re marketing two places at once! Another great marketing strategy is creating custom graphics for these sites as well; remember The Indian Jurist? They created countless graphic memes to support their site and ended up raising $6.5 million dollars in 30 days!
4) Make It Easy For People To Contact You
On almost all crowdfunding sites, you can donate even if you don’t have an account or the money to fund the project. How? By sending them directly through an external PayPal page. This means that people who are interested in your product might not feel comfortable creating accounts on these websites so make it easy for them by using similar services like PayPal to allow potential customers to contact you without going through a lot of hassle! Also set up a simple contact form on your website as well as Facebook and Twitter pages. This way, people will always know where they can get hold of you without having to go through a lot of trouble.
5) Continue To Promote Your Product
After your initial marketing materials have been created and your product has been launched, don’t stop! All you have now is a strong following so keep them engaged. Keep them interested by continuing to come up with creative content as well as launching new products or features as often as possible. You can even create discounts for your previous buyers or give out special coupons that can only be used on certain days of the week. There are many ways to continue getting attention and interest from customers and it all starts with creating quality marketing materials and maintaining an interesting website.
For more information about startup websites and services like Kickstarter check out our blog at Waterfall Magazine. As always, if you have any questions feel free to leave a comment below! Thanks for reading.
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