Today, business owners cannot hope to get ahead in the absence of effective marketing. If you have a painting company like all other businesses, you will face stiff competition while marketing. Online marketing is now not an option but mandatory for all painting contractors. Just having a website is not adequate. You need to set it up effectively and build a long-term promotional strategy.
Thoughtful painter advertising strategies will allow you to generate more exposure. Greater exposure equals more revenue. In this article, you’ll discover some of the best ways to advertise your painting services.
What Are Some Effective Painter Advertising Techniques?
Painting businesses are unlike other ones. They need some clever marketing tactics. Keep reading to know some proven ways that have helped many painting businesses generate a high amount of revenue.
Door-to-door marketing
Door-to-door marketing is the ideal way to bring your painting services in front of our target audience. However, many people hesitate in using this technique. In it, you go door-to-door and inform people about what you do.
It’s best to go to high-end neighborhoods that require painting services. Although not everyone will say yes, some of them will undoubtedly become your leads. You can also tell them about a free painting estimate if they insist. It’ll help them decide on the spot.
Generate leads from lead providers
Lead providers refer to those companies that work to generate leads for your business. When a prospective customer requests an estimate, you are given their information along with project details by lead provider companies.
When you work with lead providers, you pay them according to every single lead. Alternatively, you can also pay them monthly and get a specific number of leads.
Invest in Lawn Signs
Another painter advertisement strategy is to invest in lawn signs. When you are painting a property, you can ask its owner if they can install a lawn sign with your painting company’s name and information in their outdoors.
This method allows you to acquire referrals as people can see you working. Some customers can even permit you to leave the lawn sign on their premises for months. You can regard it as free advertising for your services.
Keep your lawn signs simple and ensure that your contact details are written clearly. You can also put your logo and phone number
Flyers
Flyers are a cheap and simple way to attain brand awareness in local areas. Use them for your house painting ads and put them in places with heavy traffic. You can also place them in mailboxes. They work effectively to direct those who need your services to your company.
Ensure to design your flyer and put information on it in a well-structured manner and not haphazardly. Some ideal scenarios to use flyers for promoting your services is in the early spring when most people think about repainting the exteriors of their homes. Another time to use them is when you are offering some special discount or sale.
Invest in SEO
Search engine optimization or SEO is a proven method to organically raise the chances of your website coming on the first page of Google’s search results. It’s a cheap yet powerful way to market your painting business and also enhance your audience base. You can work with the best SEO services company with teams specializing in the painting niche.
The professionals build citations, links and implement effective strategies that help businesses attract more leads. For it, they optimize your website and its various components like title tags, meta description, and alt tags. They also research relevant keywords and produce content regularly based on them. It allows your site to remain relevant in search engines and be easily found by people on the web.
Final Words
It’s important to have a targeted painter advertising strategy in place. It will allow you to focus all your efforts in a particular direction and see them attaining success. Use these efficient techniques to promote your painting services. You will definitely find an improvement in your leads and business in a short period.
