How big is the mortgage broker industry?
Did you know…There are more than 23,125 mortgage brokers in the U.S.? The majority of mortgage brokers are working at private companies. And mostly they are working in Florida (Miami). And presumably the average size of the market in the USA is $628.0m. So working in this field has its perks and perspectives. So, what should you do to outrank your competitors and to get more real clients? And how to create a winning marketing strategy for your mortgage business? Please, read the following article to find out how to do this correctly.
Analyze your mortgage business website and fix the issues
Start with analyzing the most important metrics, such as: website traffic, engagement of your visitors and statistics in general. It will help you to understand what positions your business stands. Also this will become more clear how effective your previous strategy was. Also on the statistical basis, you could create your own marketing strategy which will ease your way to success. At the end every businessman should check marketing metrics regularly, these simple actions help you to manage your website, results, and expectations. Even without a digital marketer you`ll have useful information on a regular basis, and it’ll help you to come up with some practical ideas.
Optimize money landing pages for Mortgage website
It’s extremely important to work on the main landing page optimization instantly. And testing – is a key word here. Because you`ll not have the best result from the first try. Because, almost every few months Google sets a new update that could affect your business, so if you want your mortgage business to have enough clients, it’s better to redo the main landing pages every few months, it will help you with sellings and with understanding of your market.
We’d recommend you to keep the content on your page – simple and clear. You could skip a few points, but don’t forget that your clients deal with a huge number of pages on the Internet every single day and your main goal – is to ease their way through your website and their lives in general.
Social Media For Mortgage Brokers
It’s kinda true that social media is becoming a little bit more complicated every day, but it doesn’t mean that you shouldn’t work on your profiles there, because it really helps to spread the word about your mortgage business and ease clients’ way to you. We’d recommend you to post social media regularly on social media.
Networking and referrals
This recommendation looks a little bit redundant, but it will help you a lot to build a professional network. And social media it’s a great instrument right now, because even if you do not have a possibility to attend some inventive industry, you always have a chance to be a part of a big virtual community through LinkedIn or Facebook.
Every year we are reading about SEO and how it’s already not helping, but obviously it’s not true. SEO it’s a big part of social marketing strategy that will lead you to success and to possibility to outrank your competitors on the Google search.
SEO specialists from DEO-DAR.com will not only create a general marketing strategy in case you`ve decided to work with them, but also a content marketing strategy for 6 month. Usually its include a content plan, with the most hot topic to your potential clients with important answers and correct intent. Also, if creating a content plan, it`s usually much easier to work on your website optimization and with understanding of your budget.