The e-commerce world depends on a lot of product packaging. Customised packaging is a great way for brands to boost their promotion. That’s why many brands use customised packaging in the U.K. to up their sales.
However, there are certain ways to get customised packaging right. Wrong moves can be disastrous in terms of marketing because the packaging is the first physical interaction your customers have with your brand.
If you are new to the business, we are here to help you out. With years of experience in the industry, our valuable tips will help you create the perfect customised packaging for your brand.
Finding The Right Material
Think like a customer. Would you like it if you get products in a cheap cardboard box and loose packing tape?
The point is to treat your products the same way as you would to a product delivered to you. Consider the weight of the packaging materials.
If you have an array of different products, the best bet is to go for bespoke cardboard boxes of various sizes. These are ideal for fresh produce, fragile items, e-commerce packages, subscription boxes and so on. Get your packaging supplies from reputed sources like Packaging Midlands.
Get some demo products and test them out in different conditions. Then choose the one that’s best suited for your products.
Knowing Your Customers
This is one of the most critical aspects of designing customised packaging—know your customers. What appeals to them? What are their preferences? Are you targeting teens or millennials?
Doing market research will give you amazing insights. For instance, a brand that sells lingerie for women will likely have sophisticated packaging. Most of them have soft colours, stylish fonts and thank you notes. This is because most women who buy luxury lingerie like soft, delicate packaging.
You need to understand the people you are selling your product to.
Make Sure The Packaging Travels Well
Customised packaging needs to be able to travel well with minimal damage. As much as design and presentation are important, you cannot deny the significance of practicality.
Focus on the materials and the design. It should be able to carry weight and protect the products from moisture damage, water damage, road shocks, impacts and mishandling.
Focus On The Size
Let’s say you order a bunch of different muffins from a bakery. Now instead of neatly packed in a box, you find them individually wrapped in plastic containers. It is nothing but a waste of packaging materials.
The point is, product packaging needs to economical and accommodating. Have a few different sizes of boxes that will accommodate all your products nicely.
This will save you time, money, and energy. It also ensures that your brand has consistency—something which people likes!
No need to overdo it with unnecessary packing materials. While the trend is growing towards smaller convenient packages, keep in mind what type of product you are selling.
Look at The Information and Brand Requirements
There are two things that your packaging needs to have. A good representation of your brand and the necessary information/ remark.
Your packaging needs a certain brand aesthetic. It can be as simple as a trademark packing tape with the theme colours of the brand. It can be a nice logo and font.
Depending on the industry, you might need some content on the packaging for legal reasons. Other than that, association remarks, barcodes, nutritional information, batch numbers, etc are some of the things people put on the-packaging.
Custom packaging in the UK can have a big influence on your business. Just remember, you don’t need to invest thousands of pounds at once. Start small by branding one thing at a time. Gradually you can go for complete customised packaging.
