Google ads are a viable option when you need quick results for your business. However, small businesses don’t have funds like enterprises, and that’s why having a foolproof Google ads strategy becomes of the essence.
Here is the Google ads guide specially compiled for small businesses. All the Google ads strategies that we’ll discuss do ponder the current trends to stimulate the utmost effectiveness.
1. Keywords
Your keyword strategy is the key to getting the most out of your advertising budget, and picking the appropriate keywords may help you avoid wasting money.
And no, It doesn’t mean you consider the cheapest keywords in your niche. A little PPC keyword analysis will reveal that the optimal strategy is to mix high-cost, high-reward keywords with your low-cost or brand keywords.
So, do intricate research on your keywords and pick the most fruitful keywords for your business. Seek that balance of cost and value.
2. Match Types
You can maximize your budget by cleverly manipulating your match types. Heading from broad match to exact match can help you save money while moving in the opposite direction would cost more but result in more impressions. Beginning with a more exact type allows for more precise impression control. You can keep track of your expenditures and make adjustments as needed with manual bidding. To attract qualified leads without going bankrupt, strike a balance between reach and relevancy.
3. Budget Report
Try the new budget report in the Google Ads interface to keep on top of your Google Ads budget.
The budget report, which can be accessed from the campaign view, shared library, or ad groups page, reveals how much a certain campaign has spent so far, as well as monthly estimates for overall cost. It even forecasts the impact of adjustments to your campaign’s daily budget on its success.
4. Geotargeting
Adding your business’s location can restrict your search even further, allowing for highly particular keyword searches and the targeting of specific clients. Enhanced Campaigns from Google allow users to target consumers in specific postal codes, preventing your company from wasting money on customers who don’t reside in the area.
The idea is for each click to result in a potential client who can pay you back. Concentrate your early resources on your nearby area, then extend your region as needed after your marketing campaigns begin to provide results.
5. Local Service Ads
Local Services Ads are simple to set up because they’re controlled from your Google Business Profile, and you’ll only be paying for eligible leads. These advertisements are tailored to target clients in your service region, and Google asks visitors to confirm their location and the service they’re looking for before linking them to you, so they’re a wonderful way to attract more attention from relevant local markets.
6. Top-Of-Funnel Advertising
You can have the most powerful ads around, but they will never convert if they never bring you website visits. If you want more leads, you’ll need to increase traffic to your website; therefore, utilize traffic as a starting point for your Google Ads efforts.
Running top-of-funnel advertising, for example, can help pique curiosity and encourage visitors to visit your website. Then, on your website, make sure you have lead magnets in place to captivate visitors and gather their information. As your traffic grows and leads begin to pour in, you may begin to collect data and fine-tune your approach.
7. Negative Keywords
Negative keywords, or terms you don’t want to be associated with, may also be entered into Google Ads.
Let’s say you offer laser printers but not inkjet printers; now, you don’t want to appear in search results for the latter.
Check out your Search Terms Report to see how people are searching for you by mistake. You’ll be able to locate and add irrelevant inquiries that drive visitors to you to your negative keyword list.
8. Dynamic Keyword Insertion
DKI (dynamic keyword insertion) by Google adds keywords into your ad’s headlines or descriptions in real-time to match the searcher’s inquiry. This trick is used by many small companies advertising to match numerous distinct place names inside their target area.
Marketing For You– a Toronto-based marketing agency witnessed a 35% increased CTR after using DKI for one of their clients’ ad campaigns that targeted multiple locations in a region.
If DKI isn’t for you, be sure to include location-based phrasing in your keywords and ad content, such as “near me.” Indeed, searches for “near me” or “close me” have increased by over 900% in recent years, making these terms simple keyword winners.
9. Ad Extensions
Lead generation is essential, and there are a few ways to do it using PPC.
One method is to use ad extensions on Google advertising.
Lead form extensions, for example, allow readers to fill out their information directly from the SERP. Call extensions work on the same principle. Sitelinks, which are additional links that may be placed beneath your ad content, can also aid in lead creation by increasing traffic to your site by giving people something else to click on. Take site links a step further by directing users to a different conversion source, such as a contact or purchase page.
It’s a practice even Google itself recommends to achieve a better ad quality score, which results in better ad rank.
10. Wholistic Strategy
Your paid results’ success is influenced by more than only your paid campaigns results. Blogging, Google Business Profile improvements, and other methods are all free strategies to get on Google’s first page. When you show in many spots in the SERP, you get immediate trust, which increases the likelihood of someone clicking on your sponsored result.
So master the SEO fundamentals to appear alongside your advertising in organic and local results, doubling your chances of getting a click.
Here you go!
Implement all these and land some amazing results for your local business. All these strategies promote the highest efficiency with cost-effectiveness. So, you must include these in your small business PPC strategy 2022.
