The race of various kinds of cosmetic brands is going in the market. There are diverse brands available within the market. So, you have to take every step regarding your brand popularity carefully.
There are various famous brands out there such as MAC, Estee Lauder, Shiseido, Lancome, channel, urban decay, Dior, Nars, etc.
However, these all brands comprise of packaging which is different from each other but carries a significance of their own.
So, are you wondering how your brand can create a difference within the market? Read These 7 Tips About Custom Cosmetic Boxes to Double Your Business
Without the addition of the illustrations, your packaging is meaningless and boring as well. You have to add elegant illustrations to grab the maximum eye. If you are creating an eye palette box then you can adopt a new approach which is ‘less is more’.
For instance, you can design the outer packaging of the eye palettes by adding the glittery texture of pink color and illustrating the image of eyes in the cartoon category within the black glittery texture. This will be a new idea for your customers and they will love this new idea.
Say yes to Typography
Without the addition of typography, you cannot be successful in your branding. How your plain boxes will look without the addition of texts? The addition of text breaks the boredom.
Try to create harmony within the typography. The continuity of the text in the same font but in different sizes looks fabulous. So, add the following specifications on your custom cosmetic boxes packaging:
Name of your Brand
The name of your brand entirely conveys your idea about the products you are manufacturing. If you don’t mention the name of your brand on the boxes then people will never show that much warmth to your products as they can show after knowing the name of your brand.
Describe your brand in an elegant text format such as Montserrat will look fabulous. Moreover, highlight the name of your brand through the help of foiling’s or 3d bold artwork. Don’t forget that your brand will convey your brand goals, values, and business ethics.
Name of the product
Type the name of your cosmetic product in the most elegant way. Because after reading the name of your brand the next thing people will see is the name of your cosmetic product.
However, you can keep the font size of the cosmetic product name in large font size. For instance, if you are specifying the name of the eye cream just type the name of the cream in uppercase such as “EVEN OUT YOUR EYES” This will attract your customers in a great way.
Below this text, you can write the purpose of the product such as write ‘eye cream’. Further, in the next line at the front side of the box specify the main ingredients of your eye cream has for instance write formulated with vitamin c, vitamin k, etc.
Doing this will attract people more and more from a great distance.
Specify the ingredients
Without the addition of the ingredients, your custom cosmetic boxes will look blank to the customers regarding understanding their skin type and allergic ingredients.
Specify the ingredients of your cosmetic products on the box. For example, if your eye cream contains vitamin c ingredients then add the vitamin c fruit source image on the box in the form of an infographic and add the efficiency of vitamin c below it: ‘vitamin c clears away dark eye circles and reduces the melanin levels’.
Do convey to your customers that your products are made from green packaging.
How can you do that? In order to convey to the people that your box is greener and recyclable, take the help of an infographic to express it nicely.
You can add an infographic of a leaf circling it and add the name “greener packs” within that circle. After doing so, below it write that this box and product is made with recycled material.
Don’t forget to add the social media aspect
The addition of social media features can change the entire outlook of your brand. Add up all the social media platforms your brand carries on the cosmetic boxes packaging. You can add the Facebook icon and at the right side of it add your page address link and do the same for Instagram and YouTube.
Further, you can interestingly add a line on your box that “review the product on our website” then specify the name of your website. This addition will convey very nice information to the customers that you really care about their reviews and feedback to improve your products.
Lastly, don’t forget to specify the origin of the product. For instance, do write ‘made in the USA’. So, if you are exporting your products to other countries the people other than your country will also know the origin of your effective cosmetic products.