Content engagement data helps you monitor how many learners are active in your course and what they are doing. Before creating the data, you have to know what’s the killing strategy to achieve the best content engagement.
There are some questions you should look into:
Are you having trouble creating compelling content that will grab people’s attention?
You don’t understand the process and flow of content creation to support product sales?
Do you want to increase your social media engagement rate?
#1. Rewards or referral programs
To incentivize sharing, you should provide a reward. You can promote your content in various ways, and using it for promotion will help people share your content. So, you could host a webinar and ask attendees to invite a friend. You could also offer a free eBook or even a discount.
You can ask for referrals to your newsletter. No need to offer anything, you just need to be creative. If your newsletter is interesting and educational enough, most subscribers will recommend it to a colleague. Just ask.
You can encourage people to share your content by implementing a rewards or referral program. Promoting content in this way allows you to reach potential customers. “84 percent of people trust recommendations from friends,” Nielsen says they are the most effective form of advertising.
Referral marketing tips:
- Request referrals to your blog.
- Inspire others to share your content
- Incentivize sharing
#2. Online groups
Aside from social media, there are a variety of online communities. You can also use this to promote your content.
Sites such as Quora, Growthhackers, and Reddit, for example, allow you to share. These sites do have some restrictions. Quora, for example, does not enable overt advertising.
You’ll need to organize your content into thoughtful threads, such as answering people’s questions and linking to it. Even then, be cautious. They may delete your comment if it appears self- serving.
You can even republish content on sites like Medium, essentially creating a second blog. These are online communities worth sharing your content to:
#3. Promote on Paid Ads
Aside from the free options, paid ads can also be effective. You may pay to promote specific content on Facebook, YouTube, Twitter, or LinkedIn. Display ads are another way to get your content seen by the right audience.
You can target who sees a paid post. In most cases, these are all classified as pay-per- click (PPC), which means you only pay when someone clicks on your post.
You’ll need to write a unique ad copy for each piece of content. This copy should also include keywords. If you’re promoting a pillar piece that will help you generate traffic and establish yourself as an authority in your niche, all of this effort may be worthwhile. Another option is to direct paid ad traffic to a landing page first. You paid to get them to click—now make sure they do.
Tips for creating paid content ads:
- Budget and target audience
- Write compelling ad copy
- Start with a landing page.
#4. Contributed Articles
Contribute to roundups and write guest posts for other blogs to earn backlinks. It’s possible to write content that benefits a non-competing business while driving traffic back to your own.
You have the potential to not only discuss relevant new content but also promote your own and build a new audience by doing so.
Another benefit of writing guest posts is that you can establish yourself as an expert in your field.
You may be more easily found in searches, leading to more guest posts (which means even more potential content promotion).
Get a guest post:
- Demand the same from those who approached you.
- Bookmark blogs with guest writers.
- Roundups are always welcome.
- Ask your partners for a guest swap.
Finally, It’s critical to promote your work. You can have a great product, but you can’t write about it. You establish yourself and your social currency by sharing your knowledge (and desire to be shared).
#5. Run Video Marketing Campaign
Video marketing never fails you, trust me. Moreover if you run it on social media, specifically Instagram. There are many ways to increase engagement on Instagram. One of the best ways according to the Instagram algorithm is to create high-quality on-brand content.
By creating quality content, it is hoped that more people will see the content and eventually engage in interaction. It can even make Instagram users other than followers able to find content through the Search & Explore and Activity features
Check out this video marketing checklist infographic to help your video marketing journey easier.