More than two years have gone. However, we are not sure when this ongoing Covid-19 pandemic will end. In the current time, the number of Covid-19 positive cases is on a rapid rise across the world. With a few breaks, it has started affecting business operations. Many businesses not offering essential products/services have to get the shutter down on government order. On the other hand, retail businesses dealing with essential goods & services are carrying their operations. In their business operations, they have to be very careful. Some of you have a query on how to run and manage your retail business efficiently. Here are some useful steps for your assistance:
Install a technology solution
With the rise in Covid-19 positive cases, the concerned authorities started increasing curbs and laying emphasis of Covid appropriate behaviours. As a retail business owner, it is essential for you to enforce your staff and customers to support the authority to contain infection and stop its spread. Checking each person and requesting them follow Covid-19 protocols manually will be a time-consuming and costlier job. You can think of installing one of the best retail video analytics solutions at your business premise. With it, you can easily monitor buyers at your store and ask them to behave well by sending messages on their mobiles.
Increase the value of cleanliness and hygiene
In the current time, people see others differently. They suspect others as Covid patients and try to touch any surfaces outside. In addition, they avoid going to places where no cleanliness and hygiene are not maintained. It means you can lose having such people at your retail store during Covid. No, you shouldn’t do it. Instead you can ensure your customers your premise is the safest place to shop. And for this, you can keep the cleaning job going on and request all your staff follow Covid protocols such as having facemasks on.
For successful and efficient business operation, you should remove the communication gap between you and your customers if you have. Act like a customer-oriented retail business owner. You should keep your buyers informed all the time. Through emails, SMS, WhatsApp, etc., you should communicate with your shoppers and let them know what’s going on in your retail store. From opening & closing time to allied other information, you should produce them.
Keep fast-moving goods in store
As an owner, you would have an idea what are your best-selling, fast-moving, and slow-moving goods. After selling the slow-moving goods, you should avoid having such products in your store. You should pay attention to ensure the availability of fast-selling items and customers have no issues in finding the same.
Take care of your workforce
Without human resources, no business operation is possible. At your retail video store too, you have cashiers, salespersons, sweepers/cleaning professionals, and allied others. These days, you need to take proper care of all of them. You should easily approve an employee’s leave if there is genuine reason. An ill person can make all your staff fall ill. And in that case, running your retail business will be a hard job for you.
Keep them motivated all the time
Growth or expansion in any business happens due to people working with it. You are at your current position due to the efforts of your employees. To make them more productive, you should motivate them. You should openly discuss what’s going on in your business, what you want to do now, where you want to take it, and how they can help you. Further, you should appreciate your employees when one of them does better. For this, you can say him./her thank you and produce a gift or a letter of appreciation before all employees. This appreciation will encourage others to give their best.
Start selling online/home delivery
In today’s scenario, people avoid going to crowded places and try to get their required jobs done online. They love shopping online and getting their ordered products delivered at their doorsteps. To reach such customers, you should take your retail store onto the internet and start selling your goods through social platforms WhatsApp and Facebook in your locality.
Running and managing a retail store business during the ongoing pandemic becomes more comfortable with the adoption of technological solutions. From installing the ideal technology solution to taking care of your workforce and selling online, you can use all the steps mentioned above. You feel peace of mind.